Founded in 1982 and headquartered in Boston, MA, The Channel Co. (“TCC”) is an IT channel-focused B2B marketing platform enabling technology companies to fully execute their IT channel go-to-market strategies. Through its media offerings, live events, consulting, proprietary research, and managed marketing services, the Company services its blue chip customer base of over 400 technology companies and channel solution partners to optimize their channel marketing strategy. TCC differentiates itself from competitors through its depth of talent and expertise within the IT channel, established presence of its primary media outlet:, and proprietary database with the largest and most accurate set of channel solution partners in North America.

Company Status: Exited