Stone-Goff Partners Announces Investment in BigScoots

bigscoots logo

New York, NY – July 13, 2023

Stone-Goff Partners ("Stone-Goff"), a growth-oriented private equity firm focused on tech-driven B2B service companies, today announced it has made an investment in BigScoots (the "Company"), a leading value-added managed hosting service provider for the WordPress ecosystem that has helped organizations of all sizes optimize and secure their online presence.

The investment will support accelerated growth for BigScoots, including the continued development of service offerings, establishing formal channel partnerships, expansion of its team, improvement of efficiencies and automations, and pursuit of complementary M&A.

Scott Stapley, BigScoots' Co-Founder and CEO noted, "Since we founded BigScoots more than 13 years ago, our mission has always been clear – to provide innovative, industry leading, fully managed hosting solutions that consistently exceed our clients' expectations. Throughout the years, we have been privileged to serve a myriad of businesses, helping them scale and solidify their digital presence. In Stone-Goff we've found a partner that truly understands our values and shares our passion for delivering exceptional services."

BigScoots was founded in 2010 by two entrepreneurs with deep industry knowledge and a shared passion towards helping WordPress users manage their sites effectively to drive successful outcomes. The Company focuses on providing industry-leading customer service, as demonstrated by a 90 Net Promotor Score ("NPS") from a recent client survey in April 2023, through investments in distributed talent, career development, and a proprietary technology platform. As of today, BigScoots serves a client base of more than 9,000 customers across a diverse set of industries and sizes which has grown organically at 35% annually since 2019.

"We are thrilled to become the first institutional partner of BigScoots and look forward to working with Scott and Justin as we admire their entrepreneurial instincts and industry expertise in the WordPress ecosystem," said Laurens Goff, Co-Founder & Managing Partner at Stone-Goff. "We can't wait to support management to grow the Company's team, client base and product offerings. This is an exciting time for all of us as we combine forces to accelerate their momentum through thoughtful organic initiatives and strategic M&A."

BigScoots was advised by Leonis Partners and Stone-Goff was advised by Layer7 Capital on the transaction. Hirschler Fleischer and Fredrikson & Byron, P.A. provided legal counsel to BigScoots and Stone-Goff, respectively. Bell Capital Finance provided debt financing for the transaction.

About Stone-Goff Partners

Stone-Goff Partners is a lower middle market private equity firm investing in technology-driven business-to-business service companies. Our companies combine service offerings with technology, focus on clearly-defined end markets, and are active participants in the growing knowledge economy. Core verticals include business services, consulting services, marketing services, IT services, human capital and training, and outsourced services. We partner with company founders and executive leadership teams to provide capital, M&A origination and execution, and value-creation expertise to our portfolio companies. Since the firm’s founding in 2010, Stone-Goff’s sector knowledge and deal experience has helped drive successful outcomes for company founders, limited partners, and portfolio management teams.

About BigScoots

BigScoots is a value-added managed hosting service provider and WordPress-centric company that leverages its deep domain expertise, vertically-focused model, highly automated services, owned infrastructure and technical team to create and maintain what it believes to be the ideal solution for its target end customers. For more information about BigScoots, please visit and LinkedIn.